I’m a copywriter, storyteller and obsessive problem solver
I have 10 years of experience working in agencies and in-house
My portfolio covers everything from global clients like Honda and Jack Daniel’s, to fast-growing start-ups like Filestage and Farewill.
Here’s a quick snapshot of what I can do:
Brand straplines and tone of voice
Ad campaigns and strategy
Snappy headlines and social copy
Sales-focused PPC landing pages
Web pages and articles for SEO
Engaging email campaigns
UX copy for digital products
I use words to connect with people…
Click here to see a lovely press ad I wrote for Talisker whisky, inspiring thousands of big kids to head out on a Father’s Day adventure with dad.
Or check out this TV ad I wrote for Farewill, encouraging hundreds of people to confront death by writing a will.
“Writing my will has been a task I’ve been putting off for a long time, until I saw an advert for Farewill.”
— Farewill Customer review on TRustpilot
I use words to help people…
I’ve written 40+ articles for SEO so grieving families can find the help they need on Google. You can find out more about it here.
Or have a quick look at this quote tool I created for Farewill’s probate service, which increased prospects by 50%.
“It's informative – and it empowers me. Rather than going to a dusty solicitor who knows the law and I know nothing about it, I feel included in the process.”
— Farewill customer in user testing
I use words to make people act…
Here’s a PPC landing page I wrote for Farewill, which increased return on ad spend (ROAS) by 600%.
Or you can check out these social posts I wrote for Jack Daniel's, which got hundreds of likes, comments and shares from fans on Facebook.
